April Media hosted a live radio interview broadcast session promoting Tomorrow’s Engineers Week with guest Sarah Cain, Maintenance & Reliability Manager for Wrigley who was interviewed on multiple UK radio stations throughout the morning. 

The dream jobs of today’s young Britons are no longer those that offer a chance to shine in the limelight but those that offer an opportunity to help others.
Research for Tomorrow’s Engineers Week beginning today shows that the vast majority (90%) of children aged 9 – 18 want a job that allows them to tackle social issues.
The leading issues British children want to tackle include: homelessness (29%); helping people to become healthier (28%); providing access to clean water (26%); sustainable energy (22%); and disaster relief (25%). Considering the career goals they cite: being part of ‘something to be proud of’ (43%), finding excitement (37%) and making a difference (31%), it’s little wonder the issues they wish to solve are admirable.
However, irrespective of whether they find work that allows them to help people or not, over half (59%) are fearful that they may not earn enough money in their work – this includes 52% of those surveyed who are still of primary school age.

Tomorrow’s Engineers Week (6-10 November 2017, #TEWeek17) is designed to raise awareness of the engineering careers that tackle the issues that young people care about the most and highlight that, with engineering careers, young people can make a difference and earn money. Starting salaries for engineering and technology graduates are around 20% higher than the average.

The research has also shown that the answer to the question ‘what do you want to be when you grow up?’ has undergone a technological revolution. Of all the careers available, almost 1 in 10 of the 1,200 children surveyed who had a dream job in mind cited being a YouTube star, gamer or game designer.

Among the other “dream careers” that could raise an eyebrow among the older generations were tattooists and body piercers; anime artists and football referees. Of the 9-18 year olds questioned two-thirds (67%) would consider a career in engineering if it allowed them to help the world, the environment or save people’s lives.

We are joined in the studio by Eleanor Eyre, Head of Careers at Engineering UK and Sarah Cain, Maintenance and Reliability Manager for Wrigley.